The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company by Steve Blank

Description

This new step-by-step “owner's manual” walks founders through the proven process for getting startups right the first time.  It's been called “the bible for startups” and “the best $40 investment a startup can make” (on sale at Amazon.com for far less)!  The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development Process, helping get it right –and shows you how to “get, keep, and grow” customers–literally every step of the way. It's used by thousands of startups, leading Universities (Stanford, Berkeley, Columbia) and used to train inventors funded by the US National Science Foundation, among many others.  The Customer Development process was developed by Silicon Valley serial entrepreneur-turned-educator Steve Blank, and based on his eight valley startups, four of which IPO'd. Blank joined with serial entrepreneur Bob Dorf to build The Startup Owner's Manual as a sequel to Blank's first book, Four Steps to the Epiphany, which sparked the Lean Startup movement. The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. This near-encyclopedic, 608-page “how to” manual:* Guides startups of all types in their search for a scalable, profitable business model* Explains the 9 deadly sins startups commit most often – and helps you avoid them* Incorporates the business model canvas as the starting point for any startup* Provides separate paths and advice for physical versus web/mobile products* Explains how to test and iterate your company's road to product/market fit* Details strategies and tactics for how to get, keep and grow customers* Teaches a new math for startups — metrics that matter* Includes detailed checklists at every step of the process…and provides hundreds of ideas, watch-outs and “how tos” for founders!