Advertising In a Digital Age (AdWords, Social Media Advertising, Affiliate Marketing Advertising, Display Advertising) by Gabriela Taylor

Description

Online advertising has brought with it more benefits than traditional marketers could have anticipated. With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go.

Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.

TABLE OF CONTENTS

A Brief History Of Online Advertising

Developments In Online Advertising
Roles And Markets
The Face Of Web Advertising Today

How The Search Works
How SEO (Search Engine Optimization) Works
Understanding Google
How Search Engine Marketing Works

Types Of Online Advertising
Text And Link Ads
Display Ads
Rich Media Ads
On-Site Sponsorship
Takeover Ads
Advertorials
Online Directories
Mobile Ads
Affiliate Marketing Ads
Search Advertising
Social Media Ads

Targeting Methods
Contextual Targeting
Behavioral Targeting
Geo Targeting
Demographics Targeting
DayPart Targeting
Real-Time Targeting
Affinity Targeting
Look-Alike Targeting
Act-Alike Targeting

Rates And Metrics
Rates
Metrics

Advanced Techniques In Search Advertising: AdWords

Social Media Advertising
Twitter Advertising
Facebook Advertising
YouTube Advertising
LinkedIn Advertising

Affiliate Advertising
Ad Networks Directory And Affiliate Programs

ABOUT THE AUTHOR

Gabriela Taylor is an internationally educated Global Online Marketing Strategist and Consultant who’s worked with some of the world’s biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations.

She is the founder of Global & Digital, a consultancy firm specializing in Online Marketing services and Cross-Cultural business practices and has also published several industry related books.