Creating Brand Meaning: How to use Brand Vision Archetypes by Peter Steidl

Description

This book – the first in the ebook Series Creating Brand Meaning – introduces you to brand vision archetype or, if you are already a convert, allows you to confirm and extend your current practice. It has been written for practitioners and includes all the essential insights and understanding required to apply brand vision archetypes properly, honed in a multitude of assignments carried out by the author over many years. The second book in this Series presents detailed guidelines for conducting brand vision archetype and touchpoint engineering workshops and the archetype collection – 28 archetype cards with all the details you need to select the right brand vision archetype for your brand.