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Tested Advertising Methods
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(as of 2012-10-06 22:07:55 PST)
Description
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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Book Details |
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| Author: John Caples | Publisher: Prentice Hall Trad.. | Binding: Paperback | Language: English | Pages: 318 |
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