Software > > Best Sellers > Computers & Technology







Price: $13.60 ($20.00)

(as of 2012-10-06 20:33:56 PST)

You save $6.40 (32%)

Usually ships in 24 hours

Computers & Technology

Rating: 4.8 / 5.0 (224 votes)

Released: 2011-05-17

Buying Choices

53 new from $10.47
24 used from $10.54

(as of 2012-10-06 20:33:56 PST)



 


Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen

Description

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

“Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

“Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.”
Seth Godin, author of Poke the Box

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.”
Scott Monty, Global Digital Communications, Ford Motor Company

“Dave gives you what you need: Practical, specific how-to advice to get people talking about you.”
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Check All Offers Add to Wish List Customer Reviews Trade-In List

Book Details

Author: Dave Kerpen Publisher: McGraw-Hill Binding: Paperback Language: English Pages: 272

Similar Books

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Rev..
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Ne..
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage C..
Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)



Become a fan of EbooksPublication.com | Best Source for Kindle eBooks on Facebook for the inside scoop on latest and most exclusive books.