Crafting Strategy by Henry Mintzberg

Description

Formal planning alone is not the best way for managers to develop strategy. Facts, figures, and forecasts are necessary; but managers also need an intuitive understanding of the organization, a feel for the business not unlike a potter's feel for the clay. Strategy is not just a plan for the future but also a pattern out of the past. Strategies are not always deliberate–they also emerge over time as organizations innovate and respond to their markets. By seeing patterns take shape in their environments, the best strategists find strategies as well as create them. McKinsey Award Winner.