Software > > Gift Ideas > Professional & Technical







Price: $10.85 ($15.95)

(as of 2012-10-06 21:57:48 PST)

You save $5.10 (32%)

Usually ships in 24 hours

Professional & Technical

Rating: 4.6 / 5.0 (146 votes)

Released: 2012-04-30

Buying Choices

39 new from $9.73
15 used from $9.74
1 collectible from $11.75

(as of 2012-10-06 21:57:48 PST)



 


Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz

Description

THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLER

Foreword by Seth Godin. Afterword by Guy Kawasaki.

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

– 3 Reasons People Talk About You

– 4 Rules of Word of Mouth Marketing

– 5 Ts of Word of Mouth Marketing

– 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Check All Offers Add to Wish List Customer Reviews Trade-In List

Book Details

Author: Andy Sernovitz Publisher: Greenleaf Book Gro.. Binding: Paperback Language: English Pages: 240

Similar Books

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally A..
Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Ne..
The Loyalty Leap: Turning Customer Information into Customer Intimacy
The Hidden Agenda: A Proven Way to Win Business and Create a Following



Become a fan of EbooksPublication.com | Best Source for Kindle eBooks on Facebook for the inside scoop on latest and most exclusive books.