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Tested Advertising Methods (Prentice Hall Business Classics)

Tested Advertising Methods (Prentice Hall Business Classics)
John Caples

July 1st, 1998







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Business & Investing

Rating: 4.6 / 5.0 (68 votes)

Released: 1998-07

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Tested Advertising Methods (Prentice Hall Business Classics) by John Caples

Description

A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Book Details
Author: John Caples Publisher: Prentice Hall Trad.. Binding: Paperback Language: English Pages: 304

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