Rocket Branding: How to Launch a Rocket Brand and 20 Real World Success Stories by Ian Miller

Description

Rocket Branding is a philosophy and proprietary process that forces accelerated growth from businesses and brands. Rocket branding was created by Ian Miller an expert brand and business strategist who spent 35 years working on four continents and over 400 leading product, service and corporate brands representing most categories, geographies and marketing challenge (B2C, B2B and B2E). Both his leadership in the successful creation and global launch of the NutraSweet brand and work with companies like P&G, American Express, Qantas, Coca Cola, J&J, Monsanto, Hewlett Packard, Harley Davidson, Pfizer, New Balance, Best Buy, J Walter Thompson, Ogilvy and Mather have taught him how to get to the real issues fast and get big fresh, thinking working quickly in the marketplace. Ian has launched or managed a brand in every market round the world (including Old spice, Celebrex and three of the top four global sweetener brands) and his obsession for growth has enabled him to help build five, 1 billion dollar brands, six, 500 million dollar brands and many, many others from start up through maturity. This new book tells the story of how Rocket Branding was developed, outlines the three principles and six questions it was built on and details over 23 real world cases of how the Rocket Branding thinking and process has helped create fast growing results and lasting successes. You’ll see stories about product brands like NutraSweet, Old Spice, Celebrex, V8, Kibbles n Bits, Snausages, Splenda and brand stories for companies and corporations like Harley Davidson, J&J, P&G, Monsanto and Coca Cola plus a few rocketing newcomers. Rocket Branding helps companies grow their businesses and brands fast by answering the six key questions. This sets up the growth strategy and plan. Then, through insight and expertise the book works through the launch plan, creation and growth management training. In a matter of weeks the strategy and plan is set and the creative work and management tutoring will take place. The Rocket Branding process is deliberately fast so that good fresh thinking can be developed and employed in your marketplace as soon as possible. At the heart of the process is the focus on accelerating acceptance and driving the action needed by the key business targets to fuel the rocket growth plan. It works for all brands new and old, for B2C products or services, B2B company plans, corporations, all geographies, channels and media (traditional and digital) and, is of value to anyone from novice to C level who is responsible for their brand’s growth and success. Please feel free to buy the book and contact us to discuss how we can help you grow fast. Some reactions to accelerated growth with Rocket Branding “In less than a two months we went from 14 opinions, 6 brand messages and near chaos to 1 plan, 1 message and a heck of an opportunity to grow’’ —Michelle Priefer, Caremark “With Rocket Branding, a fourteen month decline in our main brand was turned into a sustained growth period while other four brands in our division created stunning new marketing plans that received double the original funding support”—Jose Morrero, ConAgra “We now have the right message, right tonality and enormous confidence in our brand’s future” —Craig Rogers, The Post and Courier “Rocket Branding brought us a big insight and then gave it wings”—Margo Whale, Hewlett-Packard “The process forced us to marry brand strategy with business objectives and gave us the frame work to create the right, unified strategy in each global region”—Michael Cunnington, Searle/Pfizer